The Drink Champs Podcast Network in Partnership with The Black Effect to feature a new slate of original podcasts executive produced by N.O.R.E and EFN that explore the dynamic intersection between hip-hop, culture and creativity

The new podcast network debuts its first show, "ROC SOLID with Memphis Bleek"

Listen to "ROC Solid" now HERE

NEW YORK, June 10, 2025 /PRNewswire/ -- iHeartMedia, the No. 1 podcast publisher globally according to Podtrac, and Charlamagne Tha God's The Black Effect Podcast Network today announced the launch of The Drink Champs Podcast Network in Partnership with The Black Effect, a new home for culture-shifting conversations and original content rooted in hip-hop and beyond. All content on the new network will be executive produced by Drink Champs' hosts N.O.R.E. and DJ EFN, known for their captivating storytelling and dynamic interviews. 

From debuting their show nine years ago to amassing nearly 100 million downloads, legendary Queens rapper N.O.R.E and Miami Hip Hop pioneer DJ EFN have firmly established themselves as ones-to-watch in the podcasting space with "Drink Champs." Now, with the launch of The Drink Champs Podcast Network in Partnership with The Black Effect, they are set to amplify new voices, elevate untold stories and expand the legacy of culturally impactful storytelling rooted in hip-hop. 

"We're eager to share all we've learned over the years in helping trailblaze in this space," said Drink Champs co-hosts N.O.R.E. and DJ EFN. "Our goal is to set people up not only for success, but with the tools to forge their own lanes."

"This collaboration between The Black Effect Podcast Network and 'Drink Champs' represents something special within the podcasting world," said Dollie S. Bishop, President, The Black Effect Podcast Network. "We're merging the energy and authenticity of hip hop culture with the vast reach of iHeartMedia, creating a unique platform for storytelling and culture-rich conversations. Our shared vision allows us to create a platform that not only amplifies the voices in music and hip hop but also connects with our audience on a deeper level." 

The network will debut with, "ROC Solid," a new original podcast series hosted by hip-hop icon and Roc-A-Fella Records legend Memphis Bleek. After decades of making waves in the music industry, Bleek is flipping the script in "ROC Solid," and now he's the one asking the questions. The new original series will highlight voices from Bleek's Roc-A-Fella past including N.O.R.E., Young Guru, Freeway, Lenny S, and more, and will expand beyond the music label to feature raw, unfiltered conversations about what it truly means to be solid. This isn't just a Roc-A-Fella retrospective, it's a platform for culture-shapers across music, business, sports, and beyond who've made a lasting impact.

"After everything I've seen, done, and built in this game, it's time to tell the real stories and hear from others who've stayed true to theirs," said Bleek. "'ROC SOLID' is about more than music. It's about the mindset, the moves, and the moments that define greatness."

"We are excited to officially launch our network in partnership with iHeartMedia and The Black Effect Podcast Network, with 'ROC Solid' hosted by Memphis Bleek as the first show," said DJ EFN. "It's only natural that Bleek – a 'Drink Champs' fan favorite and repeat guest would be the host of our debut show." 

In celebration of Black Music Month, the series will kick off with a special debut episode featuring Ja Rule. In the no-holds-barred conversation, Bleek and Ja will reflect on their journeys as rap artists, Roc-A-Fella memories, and the state of the culture today.

"Launching the network with 'ROC Solid' feels like the perfect fit. It's the kind of show that gets to the heart of the music industry with raw stories, real voices and a lot of truth," said Bishop. 

Additional shows on The Drink Champs Podcast Network in Partnership with The Black Effect will be announced later but will include a diverse range of content that resonates with hip hop fans everywhere. 

"ROC Solid" and all shows on The Drink Champs Podcast Network in Partnership with The Black Effect will be distributed by iHeartPodcasts and will be available on the iHeartRadio app and everywhere podcasts are heard. To learn more about "Drink Champs" visit: https://www.youtube.com/@DrinkChamps. 

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SOURCE iHeartMedia